Entrepreneurship Sucks

06: Leveraging Corporate Skills for Entrepreneurial Success (w/ Adrienne Gordon)

Episode Summary

Adrienne Barnes Gordon, owner of Pricing Empowered and PriceBase, shares her journey from corporate life to entrepreneurship. She specializes in pricing strategy consulting for large companies and helps them optimize their pricing to increase profitability. Adrienne's expertise lies in data mining and statistical analysis to identify underpriced products and customers. She emphasizes the importance of building organizational confidence around value propositions to successfully defend higher prices. Adrienne's first clients came from her previous connections and she quickly gained traction in the industry. She faced minimal backlash from her previous employer and successfully transitioned her clients to her own business. Adrienne Barnes Gordon shares her experience of transitioning from a corporate role to entrepreneurship and the importance of having faith in the journey. She emphasizes the need to have a strong belief in oneself and the ability to adapt to challenges. Adrienne also discusses the dynamics of running a business with her husband and the importance of trust and alignment in their partnership. She shares her lessons learned from scaling a new division of her company and the importance of selling first before investing in development. Adrienne Barnes Gordon discusses her journey as an entrepreneur and the importance of faith in business. She talks about her companies, Pricing Empowered and PriceSpace, and how she balances high-touch consulting with automation. Adrienne shares her long-term goal of building a sustainable business that can be passed on to someone else, while also starting an autism foundation focused on reframing neurodiversity. She emphasizes the importance of having faith and valuing experiences over material possessions. The conversation also touches on the topic of different belief systems and the role of faith in personal and professional relationships.

Episode Notes

TAKEAWAYS:

• Pricing strategy consulting helps companies optimize their pricing and increase profitability.
• Data mining and statistical analysis are used to identify underpriced products and customers.
• Building organizational confidence around value propositions is crucial for successfully defending higher prices.
• Establishing connections and leveraging previous relationships can lead to initial clients and business growth.
• Transitioning from corporate life to entrepreneurship requires taking a leap of faith and being open to new opportunities. Having faith and belief in oneself is crucial for success in entrepreneurship.
• Trust and alignment are key in running a business with a partner.
• Selling first and adapting based on market feedback is important before investing in development.
• Scaling too quickly and over-engineering can lead to challenges and financial losses. Having faith is crucial for entrepreneurs and can help overcome challenges.
• Balancing high-touch consulting with automation can lead to scalability and growth.
• Building a sustainable business that can be passed on to someone else is a long-term goal for many entrepreneurs.
• Starting a foundation or giving back to a cause can be a meaningful way to make an impact.
• Understanding and valuing one's worth is important for success in business.
• Exploring different belief systems and having open conversations can lead to personal growth and understanding.